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Think Creatively! Business Strategies for an Evolving Market

Thursday, July 21 from 1:00 p.m. – 2:30 p.m.

Session Code: TH49

Track: Business Management

Speaker: Sean Benetin, Millwork & More, LLC

Kent Gilchrist, Fremont Interiors, Inc.

Don Shultz, Premier Garage

Moderator: Steve Lawser, Wood Component Manufacturers Association

Is your founding business model still relevant to your customers? Do you know where your next sales opportunity may come from? This fast-paced seminar will help you reengineer old, ineffective ways of doing business and spark your creative muscle to advance in new directions. These business pros demonstrate with real examples how to redesign your model through a strong understanding of customers, market realities and internal capabilities and strengths, and how to maximize your network in ways you may not have thought of, such as making your competitor your partner and setting up your own business cluster, to build upon and benefit from cooperative actions to increase exposure and sales. Learn to develop an eye for partnerships with an ROI; leverage your position in the industry and with trade groups to find hidden opportunities. Get sample marketing materials and low to no-cost ideas you can use to increase business. Not everyone will share their winning concepts—these guys do!