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Social Media Bootcamp: A How-to Guide for Woodworking Professionals

Friday, July 22 from 3:30 p.m. – 5:00 p.m.

Session Code: FR74

Track: Business Management

Speaker: Jacquelyn Clair, Marketing Design Group

You’ve heard the hype, now find out what social media can do for your business. Learn step-by-step how to harness the power of the social web to attract customers, build better business relationships, generate leads, recruit talent and stay relevant with your audience. This introductory session will teach you the basic principles of social media and how it will fundamentally transform the way your business is conducted in the future as well as provide the tools and best practices for developing, executing and maintaining an effective social media strategy. Attendees leave with the following actionable information: basic knowledge of what social media is, how it’s transforming the way information is consumed and what it means for their business; the 5 steps to develop an effective social media marketing plan; and the tactics to ensure objectives are met, results are maximized and the audience is fully engaged.