Diversify! How to Capitalize on Market Opportunities

Friday, July 22 from 9:00 a.m. – 11:00 a.m.

Session Code: FR64

Track: Cabinet/Millwork

Speaker: Sean Benetin, Millwork & More LLC

Jeff Klein, The Closet Specialist

Joe Knobbe, Exclusive Woodworking

Don Shultz, Premier Garage

Moderator: Mike Bell, Allegheny Millwork

Many wood industry manufacturers are looking to other segments to diversify income sources—inside and outside the residential markets. This session will guide you in how to analyze new market opportunities, where to get help with market research and how to translate ideas into action. Hear from experienced practitioners on 1) How to assess the healthcare market to determine opportunities and whether they are aligned with the core capabilities of your business. 2) Why you could be leaving money on the table if you haven’t considered closets. Learn where you differentiate and what is required. 3) Finding and negotiating historic/government jobs. Get the real scoop on this misunderstood niche that has few bidders and high margins for local, state and federal projects. 4) Offering a millwork package —even if you sub it out—for the added customer service advantage. This panel sends you home with a bucketful of ideas.